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Our community is noticing a growing trend. A user’s ability to interact through the most convenient device interface, whether the interface is on a laptop computer, smartphone or tablet, in our view determines the success of a communications service. At BroadSoft, we are dedicated to ensuring our service provider customers take to market a ubiquitous user experience across the growing variety of communication devices. To deliver on this goal, BroadSoft’s newest product line, BroadTouch™, brings together the power of BroadWorks® and BroadCloud™ and places them in the hands of end-users.
BroadTouch provides easy-to-use interfaces to access unified communications (UC) services across a users’ preferred communications device. In addition to our newly enhanced call center agent and supervisor clients, BroadTouch also includes the Business Communicator. Leveraging a single interface over both mobile and desktop platforms, the Business Communicator brings together voice, video and instant messaging and presence for a superior user experience. At our annual users’ conference, BroadSoft Connections, we were excited to introduce the Business Communicator — you can see a quick demonstration from our show floor here:
Please feel free to share the demo: http://bit.ly/broadtouchdemo and look for more BroadTouch enhancements in the coming months.
Over the last two months, those of us at BroadSoft have been witness to a flurry of activity. With our continued focus on end-user needs, BroadSoft announced the completion of two acquisitions and a number of new additions to our unified communications services designed to ensure our service provider customers remain at the forefront of hosted communications services offerings.
Our newest services include:
- BroadWorks® BusinessLink - A fixed-mobile convergence (FMC) solution for SIP trunking that extends the features of a PBX to a mobile device, such as extension dialing, attendant console and call recording, without the need for a user to upgrade their handset or download a mobile client.
- BroadCloud™ Instant Messaging & Presence - A federated service across BroadWorks-enabled service provider networks that allows users to chat individually and in groups. This service integrates a subscriber’s desk and mobile phone status, allowing users to know if their colleagues are on the phone, in a meeting or away.*
- BroadWorks Meet-Me Audio Conferencing - A high-definition (HD), scalable and reliable conferencing application, that delivers a superior sound quality experience, supports hundreds of users on a single conference session and offers both reservation-less and scheduled conferencing capabilities.
- BroadCloud Text Messaging - Enables users to send or receive text messages using a fixed-line, work or home number, through an easy-to-use application on iPhone, iPad and Android devices. Text messages sent from the application will appear as messages originating from a user’s work or home phone number; giving users a single number for both voice and text.** (North America only)
- BroadCloud Web Collaboration - BroadCloud Web Collaboration offers service providers a cost-effective, feature-rich web collaboration service that tightly integrates with their UC capabilities, extending their brand value, increasing customer loyalty and reducing churn. By leveraging web-based service management tools, service providers can efficiently provision and bill UC services.
We continue to extend our UC capabilities to ensure end-users can communicate using the service that best meets their situation, whether voice, text messaging or conferencing, keeping them connected from anywhere.
* Commercially available December 2011
** Commercially available November 2011
Michael Tessler
Scott Hoffpauir
Leslie Ferry
Alex Doyle
Curtis Hartmann
Shirish Andhare
Paul Adams
